Pattern in Cannes?

It’s that time of the year again, when ads need to be published ASAP to meet the deadline even though Cannes Lions is still 6 months away. Quite interestingly, Lego has kind of started a winning pattern beginning in 2005.

Cannes Lions 2005 Outdoor Grand Prix - Ogilvy & Mather Chile

Cannes Lions 2006 Press Grand Prix - FCB Johannesburg, South Africa

(What are the chances for this one in 2007?)

3 days left people, plenty of time to execute some more Lego!

Yet Another Proof of How Freakin Lazy We Indonesians Are

Found an interesting piece in the December 2006 edition of Citibank Clear Card (free) Monthly Magazine about the supposedly latest craze within Jakarta’s young urban professionals crowd: lunch in Bandung.

Yes, you read it correctly. L-U-N-C-H, in, Bandung.

Come again?! Having lunch in a neighboring city a 90 minutes drive away (and that’s on a good day), on a WORK day? Practically taking out a minimum of full 3 (three) hours from your 8 hours WORKING day only for the trip, not counting the actual time spent on the lunch itself. Hell, who wouldn’t love that.

I surely would, too bad am still a sane person!

The following is the breakdown of a typical 9-to-5 day of an average young urban professional in Jakarta, assuming that particular article in the magazine represents the majority.

- 09:00 Start working (at least in theory)
- 10:00 People actually start working or just arrive at work
- 10:30 Leave for lunch, in Bandung
- 12:00 Lunch in Bandung
- 13:00 Return to Jakarta
- 14:30 Back to work

- 17:00 Leave work tenggo!

What does that leave you? Roughly 3 (three) mere hours of productivity only, even less than half of the 8 hours normally required. Yet we still wonder why this developing nation is apparently in a permanent slump. Hello! We barely work half of the time we’re supposed to be working. And the sad thing is, we actually encouraged this. Just pick up that December edition when you see one, and weep.

Bill’s Plan to Rule Indonesia Botched

Another ingenious attempt on world domination by Microsoft has been intervened by the watchful KPPU (Business Competition Oversight Commission), as reported in an edition of Tempo Interactive. Following is an excerpt from the article.

“Information and Communication Minister Sofyan Djalil explained the case of the Memorandum of Understanding (MoU) between the government and Microsoft.

The MoU about appointing Microsoft the software supplier for all computers at government offices; therefore the Business Competition Oversight Commission (KPPU) plans to investigate this because there was no tender process.”

Obviously the one who did the explaining was also the one who did the signing, apparently without the knowledge of Research and Technology Minister. Then again as demonstrated, IT in Indonesia does indeed fall below two separate ministries. The I in one, and the T in another.

This intervention effort actually coming from one institution in one of the world’s most corrupt countries, according to Transparency International. Now that’s quite an improvement. Even though putting forth anti-corruption before anti-piracy is still kind of a dilemma, don’t you think.

But the scarier thing is: not only Bill wants control of your government, he’d have made you pay through your collective noses for the privilege.

Everybody F*ck Now

Or masturbate, whatever. Because Friday, Dec 22nd '06 is the First Annual Syncronized Global Orgasm for Peace event.

This is their Mission Statement:

The mission of the Global Orgasm is to effect change in the energy field of the Earth through input of the largest possible surge of human energy. Now that there are two more US fleets heading for the Persian Gulf with anti- submarine equipment that can only be for use against Iran, the time to change Earth’s energy is NOW!

The intent is that the participants concentrate any thoughts during and after orgasm on peace. The combination of high- energy orgasmic energy combined with mindful intention may have a much greater effect than previous mass meditations and prayers.

The goal is to add so much concentrated and high-energy positive input into the energy field of the Earth that it will reduce the current dangerous levels of aggression and violence throughout the world.

Global Orgasm is an experiment open to everyone in the world.The results will be measured on the worldwide monitor system of the Global Consciousness Project.

--

Meaning, should this movement succeeded in generating volunteers, Friday is going to be a quiet day except for the collective sigh and moans emanated.

Let's make love!

How Carl Sagan Altered the Course of My Life

Just a piece of contribution for the Carl Sagan memorial blog-a-thon, Dec 20th '06 being the tenth anniversary of his passing.

A movie inspired by his novel, Contact, had succeeded in having me dumped by my girlfriend at the time after a heated debate following our return from the theater.

Apparently, she was thoroughly impressed by the story and connected with the Ellie Arroway character big time. Being a chronic slacker back then, I thought the movie was boring in more ways than not. Honestly, I was expecting Alien-type creatures to come out and rip Ellie's guts apart, but what came across was some philosophical science-versus-faith heavy stuff. Quite surprisingly, my bland opinion triggered an emotional reaction from her intellectual standpoint, which got me condemned as one shallow slob. Obviously, our egos took control from that moment onward. We ended up holding different ends of the argument rope (well, you get my point) and we decided to go our separate ways.

Exactly on that night, after that movie.

Yet, this seemingly unimportant detail (hey, couples break up all the time) turned out to be a major turning point in my life. One huge single flapping of the wings of a Butterfly Effect which got me to where I am right now. Feeling dishonored by the label given by her, passion boiled within me to turn things around. No longer dwelling in the pleasure of slacking, I took serious focus in searching for the subject I would've loved most, to work my ass off upon. Suddenly my lazy self sprouted an ambition for the future.

And I found it in advertising.

Fast forward 8 - 9 years to the present, and here I am, cluelessly experimenting with a blog to keep up with the ever changing mediums. Still for the love of advertising.

Mr. Sagan, if you had never written that novel, which being adapted into that movie, which I watched on that particular night, I might still be a jobless manchild. If only you knew how your work had impacted my life.

And for that, I thank you.

Statistically Correct?

Finally the dreaded date safely passed me by, and herewith some random statistic I managed to compile for no particular reason but to exhibit the shift in social behavior of human beings.

For all of you (you know who you are), much gratitude from the deep of my soul. To quote a good friend's catchphrase, I love you all.

From all the warm wishes I gratefully received, below is the breakdown.

11.36% called directly to my mobile (the death of fixed land lines?)

58.33% sent text messages

03.79% sent instant messages

10.61% posted in mailing lists

08.33% left messages/testimonials in social networking sites

07.58% are at work already

Were the percentages in direct proportion to how closely related we are? No.

Even the closest of my friends resorted to the ever powerful text messages.

Makes you wonder how the numbers would've stacked up a decade ago, eh. Obviously, x % thru fixed land lines, and the remaining y % either bumped at work or afterhours. That's all.

Probably in the future, all humans will no longer possess the capability of direct physical interaction. Eerie indeed.

Wonder how we managed to actually make phone calls, not so long ago.

Who, Me?

No, not only me but all of you too. Yes people, all of us have been chosen as Time's Person of the Year, quite an achievement indeed.

But one question sure does arise, what did we do? What have we done to deserve this, the Pet Shop Boys might have asked.

Just because some people got intimate with blogging and YouTube and social networking sites, does that mean all 6+ billion of us deserve this?

Somehow, I got the feeling that we get credited for something which someone else did. And for me, that's not a good feeling.

Time to contribute more.