George Parker might curse me for this, but call me old school.
I have an obsession with Cannes Lions, obviously. Found it very seductive, the lure of those mere statues. This time around, the show sort of brought the romanticism back to the industry, yet with the minor touches of how it has evolved. Look at the Grand Prix winners.
Press: Saatchi & Saatchi, USA for P&G's Tide (detergent).
Film: Ogilvy Toronto for Unilever's Dove (soap).
Agency of the Year (all three major continents represented)
- Saatchi & Saatchi, New York
- DDB, London
- Ogilvy & Mather, Singapore
That was classic!