The Elusive Metal

It took 10 AP AdFests for the Indonesian ad industry to finally deserve a metal. Earlier tonight, JWT Indonesia took the stage to receive a Bronze for this Sunsilk's Outdoor version Tow Truck (which was a Shortlist in Cannes Lions 2006 and won Outdoor Grand Prix in Citra Pariwara 2006).

Congratulations!

The mantra is always "Gold in Citra Pariwara should equal a minimum of Bronze in AP AdFest." Finally we got it right this time. Also, the selection of Lia Lenggogeni as one of the Judges proved to be right. At her age, she might just be Indonesia's answer to Jureeporn.

---

Credits

Brand/Client: Sunsilk – (PT Unilever Indonesia)

Agency: (PT Wira Pamungkas Pariwara) - JWT

Creative Directors: Juhi Kalia, Chandra Anwar

Art Directors: Chandra Anwar, Peddy Suryadinata

Copywriter: Lia Lenggogeni

Producers: Hadi Ramadhan, Gina Virginia, Yanto, Onny W.

DOP/Photographer: Shooting Gallery Singapore