We Energize Business

aryanto.nugroho[at]yr.com

07.10.01

DJ Sara and DJ Ryusei

I'd lose the "DJ" cap though, d'uh! Damn, now my daughter is facing competition before she even started doing this.

Brylcreem TV/C

Pointless Post

Told you.

iPhone Galore

If you happen to live in the States and in desperate need of one of those unlocked iPhones, but George Hotz never responded to your messages, despair no more!

Simply dial +62-21-63868000, and USD 1,350 should fix your craving.

Lot cheaper than one 350Z, obviously.

Pure Brilliance

Primitives

As much as we're mesmerized by pointless microsites such as this, this and this, we have to admit that at least we're making a start. Oh well.

Personally, I thought some people were actually smart but I didn't see it in their work. Not that am any better than anyone of them, though.

Here's longing for the day our work being featured on Adrants.

Such as. For our children.

Not quite similar to our very own "Indonesia is a beautiful city", but still. For our children.

Support Your Local DJ!

About time we see a local act on THE list, don't you agree? Anyhow, my props go to DJ Romy 1945MF (since he does do a campaign for this).

Vote him now, people! Enter "DJ Romy (1945MF Indonesia)" in the top box.

Time Bandits - I'm Only Shooting Love

Time Bandits - I'm Specialized In You

Surname: Simpson

Again, better (way) late than never.

Men don't want to look at naked men.

How true. Too bad they don't sell JBS Mens Underwear over here, or do they? See the rest of the campaigns here. (via Adrants)

The Professionals

Xpose Entertaintment (sic), attn. Rica Rosmawati. Perhaps these aren't pictures of the same person, though. Oh well.

Maid for Hire

Do you know that Indonesia is one of the biggest source of house maids?

Indonesia 2024

Ari Perdana - Ibong Dirgantoro '24.

You read it here first.

Golden Heart

Sorry for being really really complacent, but we must not miss this story.

Uncut

Simply the biggest there is.

Thrilling Prisoners

(via transbuddha.com) Stuff that LP Cipinang can only dream about.

Eventually

Nice, very nice.

To Die For

Rather than praising the heavenly taste of Sop Sumsum Kambing Pak Bustaman like Sindhu Kurnia and one alleged copy-paster did, I would love to mention one important thing.

Never mind the recurring rumbling of the trains directly above your head (this culinary sanctuary is housed UNDER rail tracks, mind you), because when, and if, the time comes for you right then and there, you won't even feel a thing.

It will be quick, and painless.

Just enjoy the soup as if it is your last meal.

Wordless Karaoke

(via tokyomango.com)

Ini Kandang Siapa?

Last Saturday night was the day Nike Indonesia hit the jackpot thru its spot-on Ini Kandang Kita! campaign, since literally thousands of rabid supporters flooded the Gelora Bung Karno all dressed in red. And for that special night, somehow Plaza Senayan was converted into a makeshift parking zone for the upscale crowd trying to both avoid the (quite possibly) riotous aftermath and showing off their recently bought shiny replica jerseys.

Unfortunately, the Indonesian squad eventually lost the match to the Kingdom of Saudi Arabia, 2 to 1. The match was not the only thing dearly lost that night, though.

Between the 9 of us boys, one Nokia mobile phone and one Raymond Weil wristwatch priced around IDR 4,000,000 were the casualties. Hence the not-so-happy faces of two of our friends in this picture, and one was not even seated in the same section due to a mixed up ticket! Poor guy, and I quote, kalau tahu sampai harus keluarin empat juta perak begini sih gue harusnya bisa nonton duduk dipangku SBY! But the zaniest thing was,

The whole time, we were seated one row behind this particular young lady who was busy tinkering with her Nokia 9300, seemingly not genuinely interested in the match going on in front of her, when suddenly near the end of the 2nd half’s injury time she decided to call it a night and made her way up the aisle and to the exit. And a few moments later, Saudi Arabia scored the winning goal.

Allegedly, she was designated by the PSSI to prevent the goals. Here in Indonesia, it is not uncommon to summon this kind of "specialists". But why she LEFT before the match ended, shall remain unanswered.

And it doesn’t matter anymore. South Korea just beat our ass, 1 – 0.

Second Life in First

(via scampblog.blogspot.com)

Wicked Tracks

(via scampblog.blogspot.com)

Fingerskating is Not A Crime

The Puppet Agency -- Episode 3: The Network Logo

Mr. Tree

Seriously, WTF?

07.07.07

Tennis Indoor Senayan, from 10 a.m.

Reincarnation

Hitler (literally), as found on Cats That Look Like Hitler! (seriously) via Serendipity Book.

Sliced The Movie

(slicedthemovie.com) I particulary loved the voice-over.

Berlitz TV/C

Don't believe everything you hear.

Lynx TV/C

Damn those BBH creatives! (via scampblog.blogspot.com)

Talking Cat (with subtitles)

Sylvania TV/C

Nathan's Famous 2007 Hot Dog Contest

Consolation Prize?

In a moment when Toyota finally took over GM as the world's leading car manufacturer, perhaps this is one way for the Americans to get even.

Joey Chestnut beat Takeru Kobayashi, the six-time reigning champion, 66 hot dogs and buns to 63, earlier today in the infamous Nathan's Famous 2007 Hot Dog Contest.

The Japanese can always argue that "Tsunami" was diagnosed earlier with jaw arthritis, though.

Quotes of the Week

For us advertising types (via Why Advertising Sucks).

1. Life is like a box of chocolates, you never know what you may choke on.

2. To be at work or not to be at work, that’s a stupid question.

3. It’s not about winning or losing just as long as you realize your life is a joke, not a game.

4. The early bird can hit my snooze button.

5. Getting fired is just life’s way of showing you that you wanted to quit anyway.

6. Think outside the cubicle.

7. You’re only as creative as the shitty brief you were given in the first place.

8. A paper cut is nature’s way of getting you back for wasting tree bark on stupid revisions.

9. Creativity is not designed to withstand the effects of 15-hour work-days.

10. Remember, you never waste time; you merely do activities to get the creative juices flowing.

11. Coffee breaks are protected by law, remind everyone.

12. Never stop doodling.

13. To err is human, but to give a damn is your choice.

14. Not matter your talent, there is always someone willing to do your work for half the pay.

15. Coffee should never be charged for.

16. If you are forced to eat pizza for dinner, order 12 toppings, breadsticks and chicken wings.

17. Happy hours at the office aren’t that happy.

18. By the same rule, any hour away from your desk should be a happy hour.

19. Quit a company when you begin to dream of revisions.

20. Strive to achieve leaving your office before nightfall.

The Big Cheese

The only Singapore entry shortlisted for a Cannes 2007 Film Lion, the work of Ivan Wibowo.

Dramatic Look

Flavor of the Month.

Transform!

This is more like it.

Trans-WTF?!

Non-Biological Entity found in Mal Ciputra, Jakarta.

Just Because (NSFW)

Now you know why we love our women so much.

Cheese!

Next time you're going clubbing, remember this.

It's a Bangkok Thing

Cannes 2007 Press Bronze Lion (Campaign). Agency: Lowe, Thailand.

Cannes 2007 Outdoor Gold Lion (Campaign). Agency: Leo Burnett, Thailand.

Spot On

Agency: Y&R, Argentina.

A Croc-Eat-Dog World

I love cats better, but this one just got me.

6.28.7

Yeah, in this country it was neither 7.4.7 or 7.2.7 for some reasons. Anyhow, do not read further if you hate (minor) spoilers.

All in all, it was one helluva 2 1/2 hours joyride. Megan Fox rocks! Few glitches for me though:

- Optimus should NEVER have lips (or even mouth, for that matter). Period.
- Bay will always be Bay. Just one too many slo-mo side-angled close-up shots of the sweaty hero and heroine. A signature style beaten to death ever since Bad Boys, Armageddon, Pearl Harbor, The Island. Enough already.
- Is it just me, or was Jazz really depicted as a black guy, only to meet an untimely demise by being ripped in half by Megatron? Hmm.
- Starscream bursting through the Earth's atmosphere to end the credit title. Lame excuse for a possible sequel.

Still, for a movie we were willing to wait 3+ years for its release, this one fared much, way much better than that other one.

Kinda miss the boxy 80s look, though. Call me a purist.

Believe

Isaac, formet CARET.

The Indonesian Man with The D&AD?

Return of The BDAs

George Parker might curse me for this, but call me old school.

I have an obsession with Cannes Lions, obviously. Found it very seductive, the lure of those mere statues. This time around, the show sort of brought the romanticism back to the industry, yet with the minor touches of how it has evolved. Look at the Grand Prix winners.

Press: Saatchi & Saatchi, USA for P&G's Tide (detergent).
Film: Ogilvy Toronto for Unilever's Dove (soap).

Agency of the Year (all three major continents represented)
- Saatchi & Saatchi, New York
- DDB, London
- Ogilvy & Mather, Singapore

That was classic!

Dove TV/C - Evolution

Cannes Lions 2007 Film Grand Prix. Ogilvy Toronto made this for, (again) of all the clients in the world, Unilever's Dove. Times have changed indeed.

Buh-bye Scam!

Cannes Lions 2007 Press Grand Prix. Saatchi & Saatchi, USA made these for, of all the clients in the world, P&G's Tide. Now beat that.

The Indonesian Man with The Silver Lion

Agency: Ogilvy Singapore.

Art Director: Roy Wisnu.

Silver Lion 2007 for Press.

The Ever Elusive Metal

Not anymore. Global recognition is no longer unreachable for us.

Even though skipping Clio, JWT Indonesia followed up their breakthrough in this year's AdFest by cracking another Indonesia's first. This time a Media Bronze Lion (Single) at Cannes 2007 for Yayasan Rebana Indonesia's ambient, by the same Creative team.

And this time they're in good company, as DraftFCB Indonesia quickly followed up that act with another Outdoor Bronze Lion (Campaign) for their series of Big Babol posters.

Huge congratulations! Indonesia is finally, FINALLY, on the map. And Lion statues will actually decorate our comrades' desks permanently. (Last time I saw an actual Lion statue here in this country, it was Gavin Simpson's.)

Here's hoping for the Film Lions.

Credits:

JWT Indonesia
Juhi Kalia (Executive Creative Director)
Chandrawatie Anwar (Creative Director)
Lia Lenggogeni (Group Head/Copywriter)
Peddy Suryadinata (Senior Art Director)
Christina Phan (Producer)
Hadi Ramadhan (Production Manager)
Lies Yuwono (Traffic)

DraftFCB Indonesia
Nick Morgan (Executive Creative Director)
Rizal (Copywriter)
Cahyo Baskoro (Art Director)

Free Hugs in Second Life

And to think that it is actually safer out there :D

Survival Guide

via LeFreaque.

Loved this particular tip from John Condon, Chief Creative Officer Leo Burnett USA, on how to survive a week in Cannes Lions 2007:

1) Always remember to pack a second liver.

Unless, of course, you're Keith Richards.

Clear Dandruff Shampoo TV/C

Uncharacteristically Unilever?

Obama Girl - I Got A Crush... On Obama

Both bangfauzi.com and bangadang.com should learn a thing or two from this.

Future Audience

via Adrants.

Eventually, no one will care about your advertising. Except maybe this guy. Still, you must bid for his attention.

Pet Shop Boys - Flamboyant

Fingers Crossed pt. 1

This just in! Indonesia got 5 shortlists so far in Cannes. Details are below.
(JWT Jakarta has 2)

MEDIA LIONS SHORTLIST 2007

B07 Best Use of Ambient Media: Large Scale
Title: FLOATING HANDS
Advertiser: YAYASAN REBANA INDONESIA
Product: NGO TSUNAMI RELIEF
Agency: JWT Jakarta
Country: INDONESIA

OUTDOOR LIONS SHORTLIST 2007

B03 Ambient: Special Build

Title: FLOATING HANDS

Advertiser: YAYASAN REBANA INDONESIA

Product: NGO TSUNAMI RELIEF

Agency: JWT Jakarta

Country: INDONESIA

(DraftFCB Indonesia has 3)
OUTDOOR LIONS SHORTLIST 2007
C01 Point of Purchase: Posters
Title: SMURF
Advertiser: PERFETTI VAN MELLE
Product: BUBBLE GUM (Big Babol)
Agency: DRAFTFCB INDONESIA Jakarta
Country: INDONESIA

Title: HULK
Advertiser: PERFETTI VAN MELLE
Product: BUBBLE GUM (Big Babol)
Agency: DRAFTFCB INDONESIA Jakarta
Country: INDONESIA

Title: HELL BOY
Advertiser: PERFETTI VAN MELLE
Product: BUBBLE GUM (Big Babol)
Agency: DRAFTFCB INDONESIA Jakarta
Country: INDONESIA

It Took Five

In the end, It Takes 5 took care of Witness. It was a great run, though.

The Mail TV/C

Voodoo Doll: an AIDS awareness film

Mad Skillz

Supreme

via Crack for The Cr8tive.

This is why I love Supreme's ads, for some unknown reasons.

Commercial Prophecy?

No team in the history of the NBA Finals ever came back from a 0 -3 deficit to win the championship. Perhaps this nearly impossible task is what Nike gambled billions of advertising dollars for.

Shameless Nation

You are not seeing double. Dewi Dewi's album cover didn't mean to copy The Donnas'. Yeah, whatever. Or perhaps because the album is titled Recycle +?

Black Men Can Drive

Talk about determination.

Lewis Hamilton told Ron Dennis back in 1994, "I'm going to race for you one day, I'm going to race for McLaren."

Yesterday, he won the 2007 Canadian GP. After 5 consecutive podium finishes. In his first year as an F1 driver.

Kids, this is how you should do it.

Unsung Heroes?

WK London's blog put it very nicely that us suits seldom receive recognition, let alone awards. Perhaps the reason why we long to pamper our department with recruits such as her, and her.

All Hail King James!

I would've been flat broke by now, no more predictions for now. Anyhow.

adidas threw Gil and then Billups at him, but Nike's LBJ single-handedly took care of them fools. Now, only Duncan stands before The Chosen One to fight for adidas' pride.

Natural Erotica

I think these are the most beautiful sights any straight man can have, don't you agree?

MC Miker G and DJ Sven - Holiday Rap

The original white rappers?

Never Hide

You won't feel people staring at you, obviously.

Times Are Changing

You Wish

My heart goes to all the mourning Reds fans out there. But without the halo effect of the Vato Theorem to back them up like in '05, did you actually think they had a chance?

Heinz TV/C

Justice - D.A.N.C.E

Lucky Number 19

We threw him a helluva bash, and now he's lucky number nineteen here, representing Indonesia by himself.

Blank

An entry in this year's Jawa Pos AdFest Student Competition. No idea what the concept is, I just like the cat.

Get your latest copy now!

Support Your Local (Free) Trade Magazine

Suitable for Humans

Humankind always has a soft spot for sleek cars (hence our willingness to patiently wait for the Transformers movie). Well, at least that was the whole notion behind this Publicis-made Renault's latest commercial, in which a giant uses the car to catch his food (via Adrants).

Coincidentally (or not), Toyota sort of thought of it before, as shown in this one Saatchi & Saatchi Malaysia-made commercial. Hmm.

Europeans should watch out for Asians, I guess.

C'est Magnifique

First, there's this French dude who was collecting human sperm for his art project. Come again? (Pun intended.)

Now, Paris is exporting dog shits! No, not that Paris. And definitely not Tinkerbell's. (via AdScam)

Attention New Biz People!

"Basically, you are a pimp,"

2005

Okay, so much for my prophecy. But 2007 is very much like 2005 now, with that Liverpool versus AC Milan rematch in Champions League this week.

Anyone's betting on Spurs versus Pistons in June?

All Time Favorite Quote

"It's the one that says bad mother fucker."

Un-Fuck The World

Film or photograph yourself doing your bit to save the planet @ Un-Fuck The World.

118 118 TV/C

Vintage

Club 18-30, obviously my kinda resort.

The Indonesian Man with The Silver Clio

Agency: Ogilvy Singapore.

Art Director: Roy Wisnu.

Silver Clio 2007 for Print.

Most Questionable

Dirk got voted as MVP. His team bombed in the first round. Maybe D-Wade was right all along.

1997

Who's with me in predicting that it's going to be Jazz versus Bulls all over again?

Better Shared Than Stolen

Leo Burnett Milan bagged the 2007 Grand Clio for TV/Cinema for its Ariston TV/C last week, whose execution somehow I find alarmingly similar to a storyline for Honda CR-V conceived back in 2005 by my former hotshot Creative team, Irwan Fakhruddin (Octocomm Asia) and Freiza Respatiyanto (Matari), during our tenure in our former office, ahem, Leo Burnett Jakarta. The difference is, ours has never been executed, yet.

Therefore, since it is very unlikely that the storyline will ever see the light of day again (because we no longer work for the Honda account, none of us still works at Leo Burnett Jakarta, and even the Honda account is no longer with Leo Burnett Jakarta), not to mention that comparisons to that award-winning Ariston commercial will drown us alive should it get produced and aired, we choose to share it with all of you right here, right now. (Mamen, I believe you’d allow me to do this.)

At least, if indeed it got produced somehow, or should someone somewhere come up with similar idea and execute his/her version, the eternal argument of Been Done will have a chronological explanation attached to it.

Am not saying that we thought of this kind of execution before the Milanese guys did, because for that I’d argue that Great Minds Think Alike ha ha. Or probably it’s simply a Burnetter thing. At the end of the day, they got it produced, we didn't.

Client: PT Honda Prospect Motor

Product: New Honda CR-V (thematic 2006 campaign)

Objective: position New Honda CR-V as the perfect SUV for urban life rather than for the great outdoors which all the others claimed to be.

Proposition: The great outdoors is actually in.

Title: Urban Jungle

Description:
One sunny morning we see the New Honda CR-V leaves a house which is actually a cave, crawling thru the slow but chaotic traffic of a sprawling metropolitan jungle. Even though the vehicle is surrounded by concrete, steel, rubber and asphalt during its commute, slowly we begin to see a pattern and resemblances in everything around it. Dump trucks lining up slowly crossing an intersection like a small family of pachyderm, a fleet of motorcycles zigzagging across lanes indifferent to gazelles, yellow taxis tailgating on Vespas like cheetahs pouncing on hapless calves, humans acting akin to chimpanzees frantically trying to hail the microbuses which are just like their wildebeest. And there are the telephone poles and the traffic lights sprouting everywhere alike to trunks of the densest forest in Borneo, amidst the high rises of office buildings, plunging entrances of subway stations and underpasses similar to its hills and steep valleys. A huge airplane silently passing by way up in the sky, not unlike an eagle stalking its prey from above, while news choppers buzzing like dragonflies just over our huge concrete garden. The more we observe it, the more we realize that actually the jungle is already around us, and it started the moment we left the calmness of our driveway. Just outside the comfort of the cabin of New Honda CR-V.

All this, over the soothing tune of Telepopmusik’s Breathe.

Directed by Frank Budgen (I wish).

But now that Ariston had beaten this type of execution to the award shows, there goes our dream of a Cannes Lions Film Grand Prix. So if anyone out there would love to produce this storyline and post it on YouTube, please do so (how can we resist the power of the Consumer Generated Anything). Also if any advertising agency out there would like to borrow this idea and produce this storyline, we’re fine with Joe Pytka, Traktor or Michel Gondry (if Mr. Budgen is unavailable). Just make sure that you’d fly the three of us for the shoot (plus per diems). We promise we’d be very quiet on the set the whole time.

The idea is still a crap to some people anyway.

Recycled Strategy

Agency: Leo Burnett, Indonesia (circa October 2002).

The visuals are self explanatory. Either someone's campaign didn't leave enough impact, or someone else's AE forgot to prepare his/her Competitor Analysis properly.

Agency: BBDO, Indonesia (circa October 2005).

Ariston TV/C

Grand Clio 2007.

Leadership Issues

Even though D-Wade shouldn't have dissed Dirk, bottom line is the white boy choked. Big time. In the first round. To the, gulp, Warriors.

Neither of these guys are still in the Playoffs though, simply because the 90s doesn't recognize their teams. Come again?

Yes, we're in the 90s now.

How to Get Aligned to a Much Better Post in a Reshuffle

Last week, SBY announced his new line-up for the Cabinet (just in time for the Playoffs, no?). Two familiar names recently under massive public criticism (and calls for resignation) persistently resurfaced in somewhat better positions, namely Hatta Rajasa of the travel disasters fame and Sofyan Djalil of the infamous Gates-gate (d’oh) and his planned NEWSdotCOM lawsuit. Surprised? Not if you’re an Indonesian. We’re very used to such twisted logic.

Mr. Rajasa was assigned to the post of State Secretary, most likely an executive decision that might be traced back to the high body count he amassed during his tenure as Minister of Transportation (especially in Q1 Y2007) which rivaled all three RoboCop movies and Braveheart combined. Just imagine the number of fatalities and bad luck he’d bring to the table which, statistically at least, should be enough to rinse the Indonesian government from its corrupt officials and start it anew with a squeaky clean slate. Yeah, right.

While Mr. Djalil was assigned to the post of State Minister for State-Owned Enterprises, probably as a result from the pact he previously made with the Devil himself during his stint as Information and Communication Minister (even though the mischievous plan was botched). State-Owned Enterprises and Windows Vista Enterprise? Hmm, the plot thickens. “If at first you don’t succeed,” well, we all know how it goes. Did Mr. Djalil really sell his soul? We still couldn’t believe that the Devil would’ve cut a bargain deal like this one, though.

Now you know how to move up the ranks quickly, if you’re an Indonesian bureaucrat. As long as you survived IPDN first.

3 Years Wait

And to think that I’ve waited three years for this shit.

Forget the hours of waiting in front of the ticket booth, caught up in the deafening shrieks of hyperactive teenyboppers (my very own daughter included) all too eager to watch this must-see “grown-up” movie which every single one of their peers has seen on the very first screening since his/her mom had pre-booked the ticket from April. Am talking about the three years wait which started exactly from the moment I got my lazy ass up from my seat at the end of the second movie, with a craving feeling that I believed can only be fulfilled by the third installment of this beautiful saga.

Even though consistently cursing the highly kept secret production notes which “accidentally” kept on leaking out and toyed with my curiosity, I applauded the selection of Thomas Haden Church and Bryce Dallas Howard yet questioned the appointment of Topher Grace. Church could’ve played either Sandman or Eddie Brock/Venom perfectly (as it was heavily “rumored” during that time these villains were confirmed to appear) since he possesses very similar physical characteristics to both, which kind of left Grace as the odd man out. When it was finally revealed that Grace will play Venom, I just couldn’t escape nightmares of a scrawny symbiote with skinny fangs. For me, that’s Strike One, Raimi.

Then along came the movie trailers, with an unprecedented CGI-fest guaranteed to blow our mind. As impressed as I was by those trailers, somehow I felt cheated. The trailers showed so much action-packed scenes from the movie, they practically left nothing for the audience to expect from the film (except for Venom’s true form and, of course, the dialogues). Strike Two.

Finally the wait was over, and there we were lining up amidst a mob of chest-high web-heads screaming impatiently in front of one of 21 Cineplex’s many studios. Soon thereafter was one of the most disappointing 139 minutes of my life, started with the highest of anticipation only to end in a Brock-like hatred toward the filmmaker. Raimi obviously was trying to cram one too many plots into this already very complex epic, probably due to the unclear nature of another sequel lining up for his paycheck. Well, I guess he just wrote off the possibility of a Raimi-made fourth installment on his own. I don’t care if the younger (read: underage) viewers loved his adaptation, because for someone who grew up visiting Rubino and DH Comics almost every after-school for his latest hit of Spidey tales, there were just too much perversion than any true Spider-Man fan can handle. (I am still not going to spoil the film for you, though) And his rendition of Venom (which was about the ONLY worth-waiting-for subject left out from those damned trailers) was fugly! Effin' ugly! Strike Three and you’re out!

Perhaps Raimi intended to hit this one out of the park, with the bases fully loaded. Unfortunately his (presumably) last swing at bat was off the mark. Way off.

But Bryce Dallas Howard as Gwen Stacy was smokin’ HOT! Hey Parker, I’d most definitely take her over MJ any day.

(likemind) jkt This Friday!

After a dismal turnout last month, (likemind) jkt is back in full force this Friday, May 18th at 8 a.m. (yep, you read that right), back to the original spot Starbucks, Setiabudi One.

Also back as co-host is Yousuf, our favorite Indian. Yay!

Consumer Generated Sports

Ah, the sweet smell of the Playoffs! However, this year's bracket sure brings back a lot of memories. And with the Jazz, Warriors and Bulls back in the picture, it must be safe to assume that we're officially in the 90s again.

But 2007 just ain't goin' out that easy, don't you even think about it. As fittingly vintage as it seems, now the "it" phrase CG no longer stands for Computer Graphics (well, ain't that one a true classic) but Consumer Generated, or in layman's term, ordinary people dishing out mediocre crap.

Apparently 2007's CG has also infected the NBA, especially in a post-Jordan era when living legends no longer roam the hardwood. Cases in point:

Western Conference Semis

• Utah Jazz having heydays over their opponents without the household names of Stockton and/or Malone on any of their jerseys but a mere Boozer?
• Golden State Warriors making it this far without Run TMC but a bunch of regulars?

Eastern Conference Semis

• Detroit Pistons battling Chicago Bulls without even the slightest mention of the names Jordan, Pippen, Thomas and Dumars in the headlines?

With all due respect to LeBron, I believe the "consumers" have taken over the league.

X-Ray Vision Test

via Who Do You Think He Are.

Concentrate, and you shall see. On second thought, you don't have to.

Vishnu for President

via Gatra.

Isu Reshuffle

Vishnu Juwono Sayangkan Pemberitaan Kesehatan Ayahnya
Jakarta, 1 Mei 2007 15:04

Vishnu Juwono, putra Menteri Pertahanan Juwono Sudarsono, menyayangkan pemberitaan media massa seputar kesehatan ayahnya.

"Sebagai salah seorang yang hampir setiap hari bertemu dan berinteraksi dengan beliau (Juwono --Red), selama menjabat sebagai kabinet Indonesia Bersatu di bawah pimpinan Presiden Susilo Bambang Yudhoyono, beliau tidak pernah menderita stroke atau sakit jantung," papar Vishnu, melalui email kepada Gatra.com, Selasa (1/5).

Vishnu sangat menyayangkan sejumlah pernyataan melalui media massa dari para politisi, pengamat politik, atau aktivis, yang mengindikasikan bahwa Juwono tengah menderita penyakit tersebut selama membantu Presiden Yudhoyono.

"(Pernyataan Juwono sakit stroke atau jantung --Red) Sangat menyesatkan dan tidak berdasar sama sekali," tegas Vishnu.

Kendati demikian, lanjut Vishnu, wacana politik yang kerap dilontarkan berbagai tokoh soal reshuffle beberapa menteri di bawah Presiden Yudhoyono adalah hal yang lumrah. Menurutnya, sah-sah saja seluruh lapisan masyarakat mengeluarkan pernyataan-pernyataan seputar perombakan kabinet, karena setiap orang berhak untuk mengemukakan pendapat.

"Akan tetapi menjadi lain maknanya apabila informasi yang dijadikan spekulasi tersebut merupakan info yang jauh dari kenyataan yang ada," ujar Vishnu, seraya mencontohkan spekulasi menimpa ayahnya itu.

Namun, melalui email itu pula, Vishnu mengatakan bahwa pernyataannya tersebut bukanlah sebuah klarifikasi, khususnya kepada Presiden Yudhoyono. "Institusi Kepresidenan tentunya sudah memiliki informasi ini (kesehatan Juwono --Red) melalui aparatur negara dan sistem manajemen informasi pemerintahan yang ada," tulis Vishnu, yang bekerja sebagai dosen FISIP Universitas Indonesia ini.

Pernyataan ini, kata Vishnu, dikeluarkan berdasarkan inisiatif pribadinya, tanpa adanya arahan maupun dorongan dari pihak mana pun. "Termasuk, dalam hal ini, ayah saya," tambahnya.

Dengan pernyataan keprihatinannya ini, Vishnu menyelipkan sebuah pesan bahwa kesehatan Juwono yang menurutnya telah menyesatkan opini di masyarakat, diharapkan dapat meredam budaya mengejar kepentingan politik jangka pendek dengan menghalalkan bermacam-macam cara. "Salah satunya dengan menyebarkan berita-berita yang menyesatkan dan tidak bertanggung jawab. Sebaiknya dihentikan," tulis Vishnu.

"Sudah saatnya dimulai dibangun budaya pembuktian kinerja, rasa sportivitas tinggi, penggunaan cara-cara yang beretika dalam mewujudkan suatu keinginan untuk berbakti kepada masyarakat melalui sebuah jabatan politik."

"Alangkah idealnya, bila hal tersebut dapat diteladani oleh para elit masyarakat yang saat ini mempunyai pengaruh kuat dan mempunyai kedudukan yang cukup penting di republik ini," pungkasnya. [EL]

Nike TV/C - Tag

One of the reasons I got into advertising. To make this kind of perfect commercials.

Nothing But Net

Top Ten Basketball Commercials, sans MJ versus Larry, Grandmama LJ, Barkley versus Godzilla, and the Li'l Penny series.

Now am feeling old.

OhMiBod

Coming soon to an iBox near you? The plugin that is, not you. Yeah, you wish.

Bulls, Pistons and, erm, Warriors?

One look at the current Playoffs bracket, can't help but feeling it's the early Nineties all over again.

This is Advertising

This is how we do farewell bashes.

Love. Comes. Again!

History shall record this part as the penultimate moment in Indonesian dance music scene. Pure heaven.

Demon Vs. Heartbreaker - You Are My High

Jean Michel Jarre - Zoolook

Bring on Septian!

Duncan Sheik - Barely Breathing

Solarstone - Seven Cities

Sorry this is not the clip, but the track is just too damn good. Click play and close your eyes.

Mylo Featuring Miami Sound Machine - Doctor Pressure

Tiesto - Love Comes Again

John Digweed - Heaven Scent

Delerium Featuring Sarah McLachlan - Silence

Solid Sessions - Janeiro

Schiller mit Heppner - I Feel You

1996 - 2007

Last night we threw a farewell bash to a dear friend, Randy Rinaldi, who is leaving Leo Burnett Indonesia after eleven great years to join JWT Indonesia.

Honestly, I think he came full circle. From the day the old agency Kreasindo was renamed into Leo Burnett, until the day it became doubtful that the agency still deserves that name (please refer to last post prior to this).

You did us good, Mas Bos. JWT is damn lucky to have you.

"When to Take My Name Off the Door"

“Somewhere along the line, after I’m finally off the premises, you -- or your successors -- may want to take my name off the premises, too.

You may want to call yourselves "Twain, Rogers, Sawyer and Finn Inc." ... Or "Ajax Advertising" or something.

That will certainly be okay with me -- if it's good for you....

But let me tell you when I might demand that you take my name off the door.

That will be the day when you spend more time trying to make money and less time making advertising -- our kind of advertising.

When you forget that the sheer fun of ad-making and the lift you get out of it -- the creative climate of the place -- should be as important as money to the very special breed of writers and artists and business professionals who compose this company of ours and make it tick.

When you lose that restless feeling that nothing you do is ever quite good enough.

When you lose your itch to do the job well for its own sake -- regardless of the client, or the money or the effort it takes.

When you lose your passion for thoroughness ... your hatred of loose ends.

When you stop reaching for the manner, the overtone, the marriage of words and pictures that produces the fresh, the memorable and the believable effect.

When you stop rededicating yourselves every day to the idea that better advertising is what the Leo Burnett Company is all about.

When you are no longer what Thoreau called a "corporation with a conscience" -- which means to me, a corporation of conscientious men and women.

When you begin to compromise your integrity -- which has always been the heart's blood -- the very guts of this agency.

When you stoop to convenient expedience and rationalize yourselves into acts of opportunism -- for the sake of a fast buck.

When you show the slightest sign of crudeness, inappropriateness or smart-aleckness -- and you lose that subtle sense of the fitness of things.

When your main interest becomes a matter of size just to be big -- rather than good, hard, wonderful work.

When your outlook narrows down to the number of windows -- from zero to five -- in the walls of your office.

When you lose your humility and become big-shot weisenheimers... a little too big for your boots.

When the apples come down to being just apples for eating (or for polishing) -- no longer a part of our tone -- our personality.

When you disapprove of something, and start tearing the hell out of the man who did it rather than the work itself.

When you stop building on strong and vital ideas, and start a routine production line.

When you start believing that, in the interest of efficiency, a creative spirit and the urge to create can be delegated and administered, and forget that they can only be nurtured, stimulated and inspired.

When you start giving lip service to this being a "creative agency" and stop really being one.

Finally, when you lose your respect for the lonely man -- the man at his typewriter or his drawing board or behind his camera or just scribbling notes with one ofour big black pencils -- or working all night on a media plan. When you forget that the lonely man -- and thank God for him -- has made the agency we now havepossible. When you forget he's the man who, because he is reaching harder, sometimes actually gets hold of -- for a moment -- one of those hot, unreachable stars.

THAT, boys and girls, is when I shall insist you take my name off the door.

And by golly, it will be taken off the door.

Even if I have to materialize long enough some night to rub it out myself -- on every one of your floors.

And before I dematerialize again, I will paint out that star-reaching symbol, too.

And burn all the stationery.

And tear up a few ads in passing.

And throw every goddamned apple down the elevator shafts.

You just won't know the place the next morning.

You'll have to find another name.”

Choose.

Which Trainspotting Character Are You?