70 in 07

During the final week of 2006, advertising behemoth JWT released a list of 70 Things to Watch in 2007. Of course, this list was intended for the North American market (hence at #69 Europeans getting fatter, and #46 Barack Obama) but then again, with every goddamn piece of information now being able to travel around the globe at the speed of fiber optic links, this might also be applied for the rest of the world faster than you can say 1.65 billion dollars.

One thing is really bothering me though, would someone seeking enlightenment on trends for the coming year be sober enough to actually listen to the world's oldest advertising agency brand (142 years old to be exact, seriously, as this fact was proudly stated in their press release)?

Kind of asking your gramps for his opinion on which custom sneakers to bid, don't you think?